Help an early-stage AI learning product find its market and build a repeatable path to growth. You’ll combine strategy with hands-on execution, working closely with the founder, product, and engineering teams. We offer minimal bureaucracy, reimbursement for medical and fitness expenses against receipts, and a great team.
What you'll do
- Develop and prioritize growth hypotheses for international markets, and manage a portfolio of experiments
- Execute campaigns yourself: set up Meta and Google ad accounts, tracking pixels, UTMs, campaigns, lead forms, and dashboards
- Track CAC, LTV, and payback periods by channel and segment. Stop activities that don’t make financial sense
- Run influencer campaigns directly, from initial placements and testing multiple creators to scaling the best performers
- Build AI-powered workflows using agents for creative generation, video clipping, and monitoring, keeping the team lean
- Set up core marketing analytics: funnels, events, dashboards, and a process for making decisions based on data
- Turn market feedback into product decisions together with the founder, product, and engineering teams
- As demand is validated, develop a scaling plan and identify the specialists or contractors needed to support it
What we're looking for
- Experience launching products in international markets
- Proven hands-on experience setting up and running performance campaigns. Be ready to walk us through an ad account you’ve personally managed
- An experimental approach: form a hypothesis, run a test, and decide based on the results
- Experience across countries and languages, with an understanding of how channels and offers vary by market
- Experience building influencer marketing into a repeatable acquisition channel
- Ability to work with limited budgets and find cost-effective ways to validate demand
- Strong written and spoken English for market research, user conversations, and content for a global audience
- Willingness to own both strategy and execution, starting without a large team or established processes
- Understanding of AI products, LLMs, and the challenges of marketing them
- Initiative and independence: you propose a plan and test ideas without waiting for a detailed brief
- Ability to stay focused through uncertainty, recognize unsuccessful experiments, and adapt quickly
- Enthusiasm for early-stage products and an understanding that the initial goal is to find the right market, audience, offer, and viable economics
Nice to have
- Experience in EdTech, subscription products, or B2C products with a low price point